Designing a timeless, calm, and elegant logo can be challenging, but it's definitely possible. Callaghan Photography wanted a logo that matched her new branding and website, one that truly reflected both her business and her personal style. By using two different serif fonts, I played with the thickness of the letters and the balance between the two words to create a unique look. The color palette I chose feels natural and peaceful, yet still rich and sophisticated, perfectly complementing the brand’s vibe.
