Working with a company like ScentAir for three years has given me a deep understanding of how to balance creativity with brand consistency. By staying true to the brand’s guidelines, I’ve been able to tailor designs that resonate with the audience while still meeting the company's standards. This experience has taught me the importance of clear and cohesive design to strengthen the brand's identity and connect effectively with customers.
Each major campaign includes emails, web banners, and social media posts. Promoting a sale through all three channels helps us reach different audiences and ensures the campaign gets the widest possible attention. This approach increases visibility and engagement by connecting with customers on the platforms they use most.
Labor Day sales assets
Black Friday Sales assets
Holiday Sales assets
Halloween sales assets
While not all emails are focused on sales, automated email campaigns play a crucial role in maintaining customer engagement. These automated emails help keep our brand top of mind by delivering relevant content to customers at the right time, even when we're not actively promoting a sale. It's important to tailor these communications to different audience segments, ensuring that each group receives information that's most relevant to them.
